Here are seven minutes of highlights from last week’s video chat: “Hacking Cybersecurity Marketing: An hour of critical thinking on best ways to get security professionals to know and care about your product”.

To see the entire replay of the video chat, go here.

Joining me in this valuable hour were Steve Zalewski, deputy CISO, Levi Strauss and Allan Alford (@allanalfordintx), co-host, Defense in Depth.

Got feedback? Join the conversation on LinkedIn.

Winner of “Best Bad Idea”

A record-breaking 40 bad ideas for last week’s video chat. Here are a couple more honorable mentions.

“Send at least 20 automated messages to each person on the security team, at the same time.” – Andrew Lee, sales, Castle.io

“Rename all your Leads to be {FNAME} in your marketing database. That way, if you set up your marketing emails incorrectly, it’s not technically wrong!” – Gianna Whitver, co-founder, Cybersecurity Marketing Society

Best quotes from the chat room

“The biggest mistake in cybersecurity marketing is trying to overwhelm people with tons of features and data from the jump. You have to get to the point where you can get the idea across in 10 seconds to get one of two answers: a) tell me more or b) not for me.” – Nathan Burke, CISO, Axonius

“Verizon DBIR… love it, but it’s quantitative. It’s still up to the CISO & team to create a qualitative narrative for the board of directors.” – Dutch Schwartz, strategic lead, AWS global security services team

“There’s so much incredible intelligence (publicly available) on organizations today; there really isn’t any excuse for blind cold calls / email anymore. Any advice for vendors who have a more targeted, personalized approach – someone who has clearly researched your business strategy / objectives?” – Donal McRae, regional sales manager, Contrast Security

“If you want to stop a lot of them in their tracks, ask them “How will your product help me make money or improve my bottom line?” That is the end of any business case- it is hard to sell sunk costs to people who are not in this industry.” – Kevin Kentner