This is my feedback, to your feedback, to my article, “How to Make a Huge Impact in the Security Community with Zero Marketing.” This is the story of Jeff Williams, co-founder and CTO of Contrast Security who chose to eschew…
When marketers and salespeople from security firms are questioned as to who they want to reach, CISOs are unquestionably the desired target. “We want to reach CISOs.” CISOs are viewed as the only gatekeepers for cybersecurity product purchasing. Therefore, if…
Again and again I hear from CISOs and security buyers that they want to trust security vendors first. But at the same time they say they don’t trust easily. How does a security buyer form that trust? What are the…
At RSA, I ran into so many fans and contributors to the series. Here’s what they had to say about the articles, videos, and conversation. Join the conversation on LinkedIn
