It’s really easy to include “Request a Demo” button on our site. But potential buyers would actually like to just watch a demo on our site. Should we actually expend just a little more effort to record a demo and upload it to our site?
This episode is hosted by me, David Spark (@dspark), producer of CISO Series and founder of Spark Media Solutions and Mike Johnson. Our guest this week is Ross Young, CISO, Caterpillar Financial Services Corporation.
Thanks to our sponsor, Kenna Security
Got feedback? Join our conversation on LinkedIn.
On this week’s episode
Why is everybody talking about this now?
Our guest posted about the 10+ daily product pitches he receives and he suggested that vendors place a product demo on their site. It just so happens, I also posted about this on LinkedIn. I am astonished that not every vendor spends their first marketing dollars on creating a product demo and posting that video. If a security practitioner is interested in a company, how do they begin their research? What do they look for? Do they watch product demo videos? Do they click the “request a demo” button?
First 90 Days of a CISO
Our guest shared a study from PWC that points out what management thinks are the most important roles for a CISO. Eighty four percent considered the ability to educate and collaborate across the business was critical making it the top most skill they look for in a CISO. At the same time, it appears investing in a talent management program for leadership was the least important with only 22 percent responding. What I read from this is management wants you to lead, and get the whole company on board, but do it alone. Plus, they expect you to be a perfect cybersecurity leader out of the box. Is that feasible? Is this why we’re having so much burnout of CISOs? It’s not just the pressure of protecting, but taking on all leadership responsibilities with no ongoing support?
How are you advertising for new hires?
There’s got to be a better way to handle this
Turns out half of employees are cutting corners on security when working from home. This includes using home computers for corporate work, emailing sensitive documents from personal accounts. It’s not malicious, but the distractions of work from home life and demands to deliver quickly are forcing employees to take the less secure route. Also, being away from the watchful IT and security gives them the breathing room to be less careful. Tip of the hat to Gina Yacone of Agio for posting this article from ZDnet about Tessian’s work from home study. How can security leaders stay in contact with employees so they don’t stray?
How CISOs are digesting the latest security news
What makes a security podcast valuable? What elements does a cybersecurity podcast need to have for you to say to yourself, “I’m glad I spent the time listening to that”?