Our sponsorship programs are specifically designed to satisfy specific marketing goals. Look at the list below to see which items pertain to your company’s marketing efforts.
For sponsorship packages which include pricing and audience information, please contact us.
Marketing needs delivered by CISO Series programs
1: We want leads. The easiest and fastest way to get opt-in registrations is by sponsoring our weekly CISO Series Video Chat. Another method is to sponsor any of the other programs but make sure to include a call to action in the sponsorship.
2: We want to tell our story (AKA we want our CEO/rep on the show): If you sponsor three episodes or more of CISO/Security Vendor Relationship Podcast or Defense in Depth, one of those episodes can have a sponsored guest on for the entire show. OR, you can sponsor a single episode of CISO Series Video Chat and get a sponsored guest on the entire show.
3: We want more exposure. Any of our podcasts can do that. Currently, the most popular is CISO/Security Vendor Relationship Podcast then Defense in Depth and then Cyber Security Headlines. The strongest value these shows hold is their longevity. We still are seeing downloads for shows that are one and two years old.
4: We want thought leadership. Best way to accomplish this is through an appearance on one of our shows (see #2 above). We treat our sponsored guests no differently than non-sponsored guests, giving you an opportunity to connect with the audience through engaging in our show formats, rather than through a forced sponsor pitch.
5: We want something affordable. Right now, that’s Cyber Security Headlines, but it may not stay that way as the show is growing very quickly.
6: We want our message heard multiple times (in a week). Any repeat sponsorship will allow you to do just that, but probably best to sponsor a week of Cyber Security Headlines which will allow your message to be heard six times in one week (five daily and our Week in Review show). Plus, we get downloads of our daily shows months afterwards.
7: We want to own a topic. Our Topic Takeover program is designed for just that. We create a combination of media programs all focused on a singular topic. Another option is Defense in Depth with a sponsored guest in which we work with you to determine the topic.
8: We want to engage with the audience. Best bet is our weekly live CISO Series Video Chats. In addition, we do an Icebreaker event afterwards (AKA cybersecurity speed dating) which allows for one-on-one face time with up to five different security professionals. Other option is our Defense in Depth podcast where we also get a lot of engagement through the topics posted on LinkedIn.
9. We want to be visible in search and social media. Best bet is our “Topic Takeover” program which offers a slew of content across multiple media, but is anchored by a tip article with lots of advice from many security professionals. These articles do very well in search often for years after the article is published.