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Best Responses to “The ’15 Minutes of Your Time’ Request”

Best Responses to “The ’15 Minutes of Your Time’ Request”

David Spark -
The request of “15 minutes of your time” is seen as a gamble hoping that the CISO/CSO will be “nice to you.” Maybe that’s not…
The “15 Minutes of Your Time” Request

The “15 Minutes of Your Time” Request

David Spark -
As I mentioned in the first issue of this series on the CISO/security vendor relationship, almost all B2B security vendors want to reach CISOs and CSOs…
Best responses to the article “Do CISOs Fall for Obvious Sales Ploys?”

Best responses to the article “Do CISOs Fall for Obvious Sales Ploys?”

David Spark -
Should security vendors use the same fear tactic on a CISO that they use to scare my mom? Here is my feedback to your feedback…
Do CISOs Fall for Obvious Sales Ploys?

Do CISOs Fall for Obvious Sales Ploys?

David Spark -
Every time I engage with a new security client, I always ask, “Who do you want to reach?” Inevitably, I get the obvious answer, “We…
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